About the brand
Live, in color, prints everywhere. Rio de Janeiro, Brazil, provides art inspiration. Nature, temperature, colors, everything is created in the form of design. Costta is transforming this climate into fashion in the most natural, contemporary, and authentic way. Custom pattern designs created in vibrant colors embody Rio's feminine spirit, with nature being the greatest inspiration.
Logo
Brand Positioning
Pattern Design
Packaging
Social Media and Email Campaign
Creative Process
Brand Positioning
An inspiring lifestyle, the carioca (a girl born in Rio) is beach casual and elegant. That is exactly how we believe beauty should be. Costta creates a vibe of feet in the sand, less makeup, more tan, and hair drying in the wind after a swim in the sea. Simple and feminine.
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In a natural and organic process, Costta, originally from Rio, managed to translate who the girl from Rio is, inspiration for life! With that, Costta integrates modern fashion design with traditional textile production artisans make. In addition, the focus on making connections within the community and between customers and producers makes every piece a conversation starter and a bit of personal identity.​
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Creative Process 2
